Beatrice Santiccioli, Principal, beatrice santiccioli design
Beatrice has been involved in graphic design, color branding and forecasting for over 20 years. As a graduate of the Art Institute of Firenze Italy and Scuola Politecnica di Design in Milano, Beatrice's studies include color continuity and graphic design, with her main focus on creating color palettes for suites of products. Since 1996 Beatrice has work in collaboration with Apple Inc.’s ID Group designing colors for Apple's product line for over 11 years, from the original iMac to Nanocromatic. Beatrice’s diversity of experience ranges from designing hundreds of watches for Swatch to designing colors for Nike’s original eyewear line to creating a new palette for a line of premium papers from Gilbert Paper.