D. Philip Haine, Principal, Product Vision Associates
Philip is founder and principal of Product Vision Associates. Philip has been creating products for over twenty years, first as a software engineer at Microsoft and GO Corporation, then as lead interaction designer at Apple's software subsidiary, Claris. In 1997, Philip founded Obvious Design, LLC, where, over 12 years, he worked on the design of over 45 products for over 25 clients including Gap, Palm, Intuit, LUNAbar and Yahoo. His work has been used by millions and has earned several awards and patents. His user experience architecture for gap.com was featured in the popular book, Don't Make Me Think.

Philip developed several tools to help with product design and product vision including the Design Pyramid, SSNiF Scenarios, Formal Needs Analysis and more.

Philip has a B.Math in Computer Science and Psychology, from the University of Waterloo.

Philip writes about product vision at ProductVision.org, and gives away design and vision ideas at StealThisIdea.com. His product vision framework is the subject of an upcoming book. Philip has lectured at Academy of Art University and Haas School of Business.

Philip plays drums whenever the house is empty.

You can follow Philip on Twitter click here: http://twitter.com/dphaine

Website: http://productvision.com/