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SPARK DESIGN & ARCHITECTURE AWARDS
2007 Spark Winners
Page One (below)
Featuring the design categories of:
1. Mobility
2. Furniture and Outdoor
3. Advertising
4. Graphic
Page Two (click here)
Featuring the design categories of:
5. Architecture and Interiors
6. Digital
7. Product/Industrial
1. Automobile Magazine Mobility Categories
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Design Name: T3 Series Electric Trike
Designer: T3 Design Team, Director Neil Brooker
Company: T3 Motion Inc.
Award: Bronze
Notes: T3 Series Electric Vehicle: zero gas emissions, clean energy vehicle. Easy to operate, simple and intuitive to drive. Economical--operates for less than 10 cents per day. Field swap-able power modules with a charge time of three to four hours. 9-inch raised platform offers visibility above the crowd and has a 0-degree turning radius. Integrated LED lighting: headlights, brakelights, running lights, and emergency lights. Top speed: 18 mph.
Design Name: Load N Go
Designer: Rick Reuter
Company: Chrysler
Award: Bronze
Notes: A new innovation is the Load ’n Go™ cargo floor, ideal for loading and unloading packages and other items. The Load ’n Go floor travels 18 inches, extending over the rear bumper, and holds up to 400 pounds. Beneath the sliding panel is a four-inch deep storage area that can be used to house jumper cables, a laptop computer or utility items. Load ’n Go is standard on the Dodge Nitro SLT and Dodge R/T.
Design Name: Dodge Sprinter
Designer: Walter Bloch
Company: Chrysler
Award: Silver
Notes: The 2007 Dodge Sprinter offers world-class quality, design, performance, comfort and safety. The all-new 2007 Dodge Sprinter offers a choice of two all-new premium engines, three vehicle lengths on two new wheelbases, and three interior roof height options. The Sprinter attributes include best-in-class cargo capacity, highest maximum payload, lowest side step-in height, greatest interior roof height, widest rear-door opening and best-in-class loading width with its new pallet-friendly cargo sliding door. New standard features include power windows and locks, integrated wide-angle mirrors, halogen headlamps, 16-inch wheels, tilt- and height-adjustable steering wheel, CD radio, one-touch triple-flash function turn signals, and all-new ADAPTIVE ESP® for improved functionality and safety. The 2007 Dodge Sprinter also delivers more than 25 advanced safety and security features – the highest level of advanced safety and security technology available in the full-size van segment.
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Design Name: Cummins Diesel
Designer: Don Altermatt
Company: Chrysler
Award: Silver
Notes: This 6.7-liter Cummins turbodiesel engine achieves 2010 NOx emission standards three years early, making it the cleanest and best-performing heavy-duty pickup truck in the market. Diesel engines provide up to 30 percent better fuel economy when compared to equivalent gasoline engines. The EPA, together with the Department of Energy (DOE), recognized the new 2007 Dodge Ram Heavy Duty as the cleanest mass-production diesel-engine pickup truck on the market. As durable as it is powerful, the 350 hp Cummins turbodiesel has life-to-major overhaul intervals of 350,000 miles, providing more than a 100,000-mile advantage over the competition.
Design Name: PSI Valve Stem Cap
Designer: Rafael Smith
School: Purdue University
Award: Silver
Notes: PSI Check is a pressure monitoring valve stem cap that allows the viewer to instantly see if their tires are properly maintaining air pressure. The top of the valve cap accurately displays the tire's current air pressure. Arrayed around the valve cap are five L.E.D warning lights that illuminate to notify the driver that a tires is 10% under-inflated and in need of air.
Design Name: Stow N Go
Designer: Chris Alaniz
Company: Chrysler
Award: Silver
Notes: The Stow ’n Go® seating and storage system was invented by the Chrysler Group in 2004 to answer the question that plagued minivan owners: what to do with the seats when they were removed from the minivan. Stow ’n Go, a minivan-first, allows owners to fold second- and third-row seats into the floor with virtually effortless one-hand operation in about 30 seconds. When the seats are in the upright position, 12 cu. ft. of storage space is available. The seats can be stowed individually or all at the same time, depending on the needs of the consumer.
Design Name: Bike Dispenser
Designer: Marcel Schreuder, John Kock, Hans Schreuder, Frank Rettenbacher & Anton Brunt
Company: Springtime NL
Award: Gold
Notes: This urban bike-rental stand could be installed at many locations throughout a city center. One rents a bike, pedals to the destination, then returns it to another “dispenser” for a price roughly the same as a bus ticket. The units could be installed at train stations, parking structures, shopping centers or other transit centers. The Bikedispenser is a fully automated, space-saving storage and dispensary system. It was developed to increase ease-of-accessibility to those business areas lying within three kilometers of commonly used public transportation junctions. The Bikedispenser capitalizes on the idea of the bicycle as the missing, final link in the commuter’s mobility chain. The Bikedispenser is the most compact storage system for bicycles in the world, with specially designed bicycles positioned a mere 16cm apart from each other. Each user’s identity is connected to an electronic ID tag (RFID) located within the bicycle, enhancing security and enabling various billing systems to operate.
Design Name:
Dodge Demon
Designer: Jae Chung
Company: Chrysler
Award: Gold
Notes: The Dodge Demon is a compact, nimble roadster with an attitude. In side-view profile, the vehicle conveys tension as the fender formation travels over the front wheel and aims directly at a muscular rear fender formation, finishing in a brushed aluminum brake-cooling duct. The beltline kicks up at the rear into deck lid contours around the seats, giving the driver and passenger an encapsulated, protected feeling. The muscular, sculpted body fits tightly over 19" brushed aluminum wheels and tires that have been pushed to the corners for a dramatic stance and capable performance.
Design Name: Chevy Volt
Designer: Robert Boniface
Company: General Motors
Award: Spark!
Notes: General Motors introduced the Chevrolet Volt concept car at the 2007 North American International Auto Show in Detroit. It’s the company’s first plug-in vehicle, theoretically capable of traveling up to 640 miles on a charge. The Volt is targeted both for short commutes and long drives. GM says the Volt would save a typical driver 500 gallons of fuel a year ($1,500 at $3 per gallon) while adding only around $300 to a home electric bill.
2. Furniture and Outdoor Categories
Design Name: Facet Table
Designer: Peter Woronkowicz
Company: Student
Company: Silver
Notes: The Facet is a table that can be used for multiple purposes. It was designed to be a sculptural centerpiece as well as a functioning piece of furniture, using innovative techniques in design, construction, and materials. The table was designed using Maya, Alias, and Solidworks from the initial concepts, sketches, and refinement, to actual prototyping. The table is constructed of milled bamboo plywood, corian, steel and no hardware. The pattern of the wood is from milled sheets of bamboo plywood. This material creates a warm and comfortable feel while being unfamiliar to the user due to the rare use in this form. In the corner of the bamboo are milled facets to create a area where the user may place his keys, change, or anything that may slide or roll off the table. The white triangle is made of Corian and gives the user an area to place materials like glasses, plates, etc. without damaging the wood or using coasters. The corian is removable and can be washed without wiping down the complete table. The corian is also translucent and the carvings in the bamboo create a themed pattern through-out the piece. The legs are made of 1/4 inch steel rods welded and powdercoated. There is a milled groove for the legs to fit snugly into the bottom of the bamboo.
Design Name: Hawthorne Arm Chair
Designer: Thomas Moser
Company: Thos. Moser
Award: Silver
Notes: Thos. Moser Summary of the Hawthorne Arm Chair: "This is our attempt at making a wooden-seat chair that incorporates the best of the Windsor form and box-frame architecture. There are no side rails as with a box-frame chair. The back legs are square and run all the way from the floor to the top crest. The front legs are also square as in a box-frame chair, but terminate in the seat with a tenon, in true Windsor fashion. The top crest is unique in our experience. Square spindles are connected using individual blocks of cherry along the top, rather than a single piece of wood. This is done in such a way that obviates the need for a solid top rail. Patterned like the teeth of a comb, the fan of the spindles lends the sitter truly comfortable and hardy support. Twelve solid cherry spindles cut from one board are molded to form a splayed back terminating in a unique upper crest, allowing the natural contrasting hues of the wood to show through, much like piano keys. The wide seat is carved to cradle the sitter and is attached to the tapered front legs using curved braces we call “knees.” Unique half-lap joints attach the back spindles to the seat and provide both visual interest and enduring strength. The Arm Chair has hand-polished cherry arms and struts that curve in to provide arm support."
Design Name: Springchair
Designer: Anthony Marschak
Company: Modern Bamboo
Award: Gold
Notes: The Spring Chair’s single-part form minimizes weight and material waste. Its ergonomic design is contoured to the body. The strength and flexibility of bamboo create a gentle rocking action in this sensuous chair. The simple lines of the Spring Chair belie the persistence of the designer's effort to coax natural bamboo into these forms. The Spring Chair was designed by Anthony Marschack, building with Moso Bamboo. He began working with bamboo when he sought a more durable material for a most punishing application, skateboard decks. The bamboo responded well and the decks he created easily weathered all the abuse skateboarders could dish out. More importantly, their compound curves foreshadowed the subtle shaping of his furniture designs. Anthony sought out expert Dan Smith of Smith and Fong Plyboo and Davidson Plyforms, the manufacturer of the revolutionary molded ply forms of Charles and Ray Eames for Herman Miller. The challenge: to find the right combination of glue, pressure and heat to form the bamboo sheets. Early experiments revealed the limits of the material, but in time they developed the process to reproduce the consistently high quality that is at the core of Modern Bamboo's furniture.
Design Name: Edo Trestle Dining Table
Designer: David Moser
Company: Thos. Moser
Award: Gold
Notes: The Edo table, introduced in early 2006, is designed by David Moser and named for the period in Japanese history that brought stability to Japan and helped inspire beautiful paintings and crafts. The Edo collection draws not only on Eastern influences, but also incorporates elements of Scandinavian and Shaker design, as well as our Bungalow Collection. Playing with opposites like light and shadow, space and substance, this table brings all to rest in one satisfying whole. A broad cherry surface nearly seven feet in length lies upon a unique trestle leg configuration, grounding the table without adding bulk. Splayed wedge feet contribute to the table’s remarkable stability. Four slatted legs converge at the bottom, allowing a parallelogram of air to visually float the table in space.
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Design Name: Kada Stool
Designer: Yves Behar
Company: fuseproject
Award: Gold
Notes: KADA is a transforming home product: stool, side table, and charging hub. The numerous modes and surfaces contrast the complexity of life against the simplicity of the product’s construction and assembly. It is designed for compactness, adaptability and flexibility. Technology has given us devices that are phones, MP3 players and cameras, all in a single unit. KADA reflects these changes, offering a simple form that suits multiple needs, offering multiple functions. The sturdy Kada can be used as a stool, table or tray. The hollow interior has built-in power slots.
Design Name: Aluminum Chairs
Designer: Norman Foster + Partners
Company: Emeco
Award: Spark!
Notes: Foster and Partners has designed '20-06', an aluminium chair and stool for Emeco, the Aluminum Chair Company. '20-06' recalls Emeco’s classic 10-06 Navy® Chair – the all-aluminum icon first made for submarines in WWII, while expressing a refined structure and modern inference. Both “20-06” and the classic 10-06 have an estimated 150-year lifespan. The sleek new chair features an ultra-slim, all-aluminum frame. The ergonomically shaped aluminum seat and back are hand-welded, resulting in a minimal, seamless appearance. “20-06” is super-strong, yet uses 15% less aluminium than the original Navy® Chair. Of that metal, 80% is recycled aluminum, qualifying as an environmentally sound product. The lightweight chairs will stack 10 high.
Design Name: Fuego Grill
Designer: Robert Brunner
Company: Pentagram
Award: Spark!
Notes: Fuego has created a modernist rethink of outdoor living, providing the best in functionality, technology and style. With pioneering designs that are
original, innovative and bold, Fuego offers products for the ultimate outdoor social hub. A modern interpretation of the classic American barbeque grill, Fuego is made in small and large sizes, both with a retractable lid and teak side panels. A sliding drawer beneath could hold tools and charcoal, while slots up top handle trays and cooking necessities. This grill offers the option of either LP gas or Charcoal fuels. Designer Robert Brunner is the former head of design at Apple Computer.
3. Advertising Category
Category: Advertising
Design Name: Calfornia Coastal Commission
Designer: Agency
Company: Goodby Silverstein + Partners
Award: Silver
Category: Advertising
Design Name: Got Milk
Designer: Agency
Company: Goodby Silverstein + Partners
Award: Silver
Design Name: Rembrandt
Designer: Agency
Company: Mother New York
Award: Silver
Notes: When asked by Johnson & Johnson to participate in a pitch process for their newly acquired Rembrandt brand, Mother attacked the assignment from the inside out. We started by re-imagining the entire Rembrandt brand identity, starting with an overhaul of the product design, along with the creation of a new positioning and strategy. Our goal was to take it out of the boredom and functionality of traditional oral-care branding and design.
Our challenge was to reposition a higher quality and higher priced product outside the confines of the category in which it currently resides. To elevate the brand to find a natural place in the world of beauty and cosmetics instead of merely toothpaste and whitening.
When confronted with this project, we started by reimagining the entire Rembrandt brand identity, starting with an overhaul of the product design, along with the creation of a new positioning and strategy. Our goal was to take it out of the boredom and functionality of traditional oral-care branding and design. We have developed a premium look and feel for J&J’s new Rembrandt brand, and shared it with the world via advertising.
Category: Advertising
Design Name: Hewlett-Packard TV Ad
Designer: Agency
Company: Goodby Silverstein + Partners
Award: Gold
Notes: H.P. executives say the new campaign, which includes television and print advertising in addition to a variety of edgier approaches, is aimed at shaking up those conservative corporate brand campaigns with themes like “everything is possible.’’
Category: Advertising
Design Name: Cow Campaign – Multi-media
Designer: Agency
Company: Goodby Silverstein + Partners
Award: Spark!
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Category: Advertising
Design Name: "Dots" TV Ad
Designers: Daniel Chagas Martins and Mario Cintra
Company: McCann-Ericsson Brazil
Award: Spark!
4. Graphics Category
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Design Name: Midnite Oil Logo
Designer: Mongkolsri Janjarasskul
Company: Midnite Oil
Award: Bronze
Notes: The logo design for Midnite Oil, a brand consulting and agency was launched in early 2006. The new concept was to express the idea that related to the firm’s name with a new overall marketing approach. The design was to be creative, active, yet to have a trustworthy business look. (Click 'Internal Link,' below for more information.)
Internal Link: Click Here
External Link: http://www.midniteoil.co.th/
Design Name: Open House Exhibition
Designer: Firm
Company: UeBersee
Award: Silver
Notes: The Open House installation at Art Center’s South Campus was conceived by the design firm UeBERSEE. Drawing from rich experience of designing narrative spaces for large-scale cultural exhibitions and world expos, the UeBERSEE team took a radical approach to staging this show. The vast volume of the former wind tunnel with its footprint of 16,000 square feet and soaring height of 60 feet was transformed by gigantic vertical and horizontal fabric banners. Enhanced by directed illumination, the textile architecture provides a structure for the different chapters of the exhibition, and creates contrasts in scale between viewer, architectural models, and venue. Reflecting both the experimental nature of the architects’ visions and the open-ended the topic, the design adds vistas into the creative process. The unique typographic identity serves as a visual guide throughout the show. Short and provocative statements directly address the audience and distill the main ideas of the architectural proposals, helping to appreciate the relevance of the different visionary concepts. UeBERSEE—the German term for overseas—stands for trans-Atlantic connections and for a gateway to European cultural and stylistic influences. UeBERSEE is dedicated to storytelling by institutions and firms that strive to expand their visions into three-dimensional environments, narrative spaces, and experiences such as exhibitions, public spaces, art installations, and showrooms. (Courtesy AIGA/Los Angeles.)
Design Name: Pentagram Papers: The Book
Designer: Kit Hinrichs
Company: Pentagram
Award: Silver
Notes: The Pentagram Papers are a series of booklets that publish examples of curious, entertaining, stimulating, provocative and occasionally controversial points of view that have come to the attention of, or in some cases are actually originated by, Pentagram. Now, Pentagram Papers: The Book (hardcover, Chronicle Books, US and Thames and Hudson, UK) documents for the first time each Pentagram Paper, spanning 35 years. This comprehensive publication celebrates the firm’s 35th anniversary and includes in-depth reproductions and detailed discussion of the Papers’ origins. An exclusive new Paper, “Marks in Africa”, was created especially for this book and is presented in a tray inside its back cover.
Design Name: Rembrandt
Designer: Agency
Company: Mother New York
Award: Silver
Notes: When asked by Johnson & Johnson to participate in a pitch process for their newly acquired Rembrandt brand, Mother attacked the assignment from the inside out. We started by re-imagining the entire Rembrandt brand identity, starting with an overhaul of the product design, along with the creation of a new positioning and strategy. Our goal was to take it out of the boredom and functionality of traditional oral-care branding and design.
Our challenge was to reposition a higher quality and higher priced product outside the confines of the category in which it currently resides. To elevate the brand to find a natural place in the world of beauty and cosmetics instead of merely toothpaste and whitening.
When confronted with this project, we started by reimagining the entire Rembrandt brand identity, starting with an overhaul of the product design, along with the creation of a new positioning and strategy. Our goal was to take it out of the boredom and functionality of traditional oral-care branding and design. We have developed a premium look and feel for J&J’s new Rembrandt brand, and shared it with the world via advertising. The new look for Rembrandt is innovative, fresh, and expressive.
Design Name: Eames Paper Collection
Designer: Firm
Company: Design Guys
Award: Silver
Notes: Product development of a new line of premium printing papers inspired by the work and working philosophy of Charles and Ray Eames, for Neenah Paper. Design Guys was charged with the task of creating and promoting Neenah Paper’s first new paper line in 10 years. The client suggested that the new premium printing paper must have a fascinating story behind it, saying it needed to be “4/5 story and 1/5 paper.” Many concepts were considered, but the idea of papers inspired and informed by the work of Charles and Ray Eames won out, in large part because of the opportunity to retell their story to a new generation of designers.
The Eames Office opened their archives and the Eames House to the designers, where they found a treasure of materials (including paper samples collected by Ray Eames) that informed the paper’s design.
Authenticity was paramount to the Eames Office, and it shows in the final papers: the Architecture palette was based on the translucent resin window panels in the Eames House and the colors were matched directly to the colors of the house’s exterior; the Furniture palette was based on upholstery and colors used on Eames plastic chairs; and the Painting palette was based on a painting that Ray made for Charles that hangs in the stairwell at the Eames house. Everything had an authentic Eames starting point, but the Eames Office also insisted that the new papers be more than a copy of the past, that they also be relevant to today—essentially not what Charles and Ray had already created, but what they might create if this assignment were given to them today.
Environmental responsibility was also key to the Eames Office. To that end, the Eames papers are manufactured with Green-e certified 100% renewable energy and Green Seal certified 30% Post Consumer recycled content, making the Eames papers as modern environmentally as they are aesthetically.
Design Name: Fuego Exhibit
Designer: Kit Hinrichs
Company: Pentagram
Award: Silver
Notes: The Fuego Exhibit booth's barrel like structure was pierced by two narrow entry points. Once inside the open floor-plan allowed visitors to easily navigate the space. Inside the structure the grill was the focal point. The top surface of the grill was mounted on the monolithic wall. The design took advantage of the small 20”X20” space by expanding vertically to create drama. The alternate entry revealed the smaller version of the grill. An interior lit sign hangs above the structure, Pylons, with internally lit signage sat outside each ebtrey. The pylons contained storage for brochures and other event materials. The resin panels on the exterior curved walls contained organic material and contrasted with the industrial panels used for the interior monolithic wall. Displays ran an informational video loop describing the features of the product. Brochures were clearly positioned under the displays. The interior monolithic wall was the primary source of illumination making the whole structure glow.
Design Name: San Francisco MoMA Poster
Designer: Adam Brodsley and Eric Heiman
Company: Volume, Inc.
Award: Silver
Notes: This poster was commissioned to promote SFMOMA’s film series, Fidelity and Betrayal: Variations on the Remake, which explores the relationships between film remakes and their source material. The poster embodies this concept physically by dissecting and shuffling two images from one of the program pairings, allowing the viewer to “remake” it in their heads. Since the poster folds down to a takeaway promotion as well, it is also perforated along its fold lines allowing the user to physically remake the poster, too.
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Design Name: San Francisco Conservatory of Music
Designer: Inese Silina, Creative Director Brett Wickens
Company: MetaDesign
Award: Silver Notes: In 2005, the San Francisco Conservatory of Music (SFCM) selected MetaDesign to create a new brand identity system that would solidify the school’s position as the premier music institution in a city known for its eclectic musical heritage. The launch of the identity would be timely, so as to coincide with the school’s relocation into the heart of San Francisco’s performing arts community. MetaDesign focused on uniquely capturing the experience the school provides students, which would also be exemplified through SFCM’s pending “The Future of Music” campaign. SFCM is known for providing a rigorous program of performance and study with an eye on creating a vibrant musical future for its students who
will go on to live and create in the modern world.
To capture the traditional and modern qualities of SFCM, MetaDesign isolated the word “Music” in the logo, blending classical serif and contemporary sans serif letterforms. This unique expression combines with the logotype to create a memorable identity that sets the school apart from other conservatories and art schools around the world–it allows SFCM to visually own the word ‘music’ in a highly competitive landscape. MetaDesign also established a unique photographic style that would help define the school’s outward communications. Blending images of students playing instruments with abstract and colorful palettes, MetaDesign created a style that communicates movement—an idea that both applies to forward-thinking education as well as to traditional music composition.
Design Name: Sonance Exhibit
Designer: Lorenzo Apicella
Company: Pentagram
Award: Silver
Notes: Sonance offers innovative loudspeaker solutions that blend with upscale interiors. This exhibit marked the launch of Sonance’s new graphic identity, as well as the first of a range of new architectural in-wall and ceiling speakers. Both the identity and the new products were also designed by Pentagram. The form of the exhibit therefore sought to three-dimensionally embody the spirit and language of these designs. It also had to anticipate the functional needs of a number of future smaller exhibit locations, and therefore had to be scaleable. The design solution was a series of abstract room sets, rising up to the maximum permitted height of 20’. Each provided counter, wall, ceiling and graphic display surfaces for Sonance’s interior products. The Mariner outdoor speakers and a display for their sister company iPort, were placed around the Sets. All were supported by a large round information counter on the corner of the exhibits’ primary and secondary aisles, as well as a number of freestanding interactive displays and two open conference and hospitality areas. The form of the room sets derived from a 3-dimensional interpretation of Sonance’s new mark—a series of expanding squares suggestive of a growing volume of sound. Reconfigured as architectural forms, and left solid or hollowed out and filled with colored light, these squares – now cubes—could suggest a series of giant harmonic bullhorns. They were arranged linearly and skewed on plan for maximum visual effect when viewed from each of the four corners of the exhibit, and when visible from neighboring booths.
Design Name: @ Issue
Designer: Kit Hinrichs
Company: Pentagram
Award: Silver
Notes: @issue magazine is a journal of business and design that was created to bridge the gap between the two communities. Published by The Corporate Design Foundation, @issue is intended specifically for business leaders and business school students, to communicate examples of how and why design impacts business. We named and created the publication with Delphine Hirasuna and continue to serve as the designers and editorial consultants.
Design Name: DAI
Designer: Brett Wickens
Company: MetaDesign
Award: Silver
Notes: Development Alternatives, Inc. (DAI) hired MetaDesign to craft DAI’s new visual identity and articulate its redefined corporate position and communications platform. DAI delivers social and economic development solutions to developing and transitioning countries. The company works with business and government clients to help successfully navigate issues endemic to complex social, economic, and political change. Historically, most of DAI’s contracts originate through
USAID, which had led to a common misconception that the firm was a US Government agency. Contributing to this perception was a fragmented visual identity and de-centralized marketing effort. The task for MetaDesign was to develop a visual system that could immediately set apart DAI from other NGOs and at the same time be rapidly adopted–and embraced– by DAI as a globally distributed company.
To mitigate these misperceptions, DAI worked with MetaDesign to re-position itself as an independent “world” agency that improves the lives of people in developing and transitioning countries. A symbolic flag was created to represent DAI’s unique
and independent role in the global community. Three colored bars represent the core disciplines of the company: Agricultural Development; Economics & Finance; and Social Governance. These colors can be rendered using even the most basic means available; for example, three painted stripes on the side of a water tank in a remote location, thus making the brand infinitely extendable by almost anyone under any circumstance. This central idea was methodically applied across DAI’s
global communications system. The globally patriotic identity mirrors the company’s passion for humanity and the elevation of personal dignity in places where it is most needed. The identity also sets DAI apart from the banal landscape of US Government contractors, providing DAI with a spirited voice that can resonate throughout its globally distributed organization.
Design Name: 365 Calendar
Designer: Kit Hinrichs
Company: Pentagram
Award: Gold
Notes: A series of wall calendars created to inform the public about typography and the typographers who designed them, the 2007 Pentagram Classic Typographic Calendar captures the essence of typeface development. Each calendar month is distinguished by a unique typeface accompanied by a short synopsis of its genesis. The collectible calendar is designed in both wall and desk formats and includes U.S. and U.K. national and public holidays. The design challenge was to create a classic, clear and simple calendar, for home and office use.
Design Name: DCM IV Offering Memorandum
Designer: Earl Gee
Company: Gee + Chung Design
Award: Spark!
Notes: DCM is a leading Silicon Valley venture capital firm with significant technology investments in Asia and throughout the world. The challenge was to create an Offering Memorandum to attract investors in DCM’s $350 million technology venture fund by highlighting the clear difference their fund offers investors.
Our unconventional 10"w x 13.5" oversize format, plastic cover, Japanese binding and French-fold pages sets the book apart and positions DCM as a venture firm committed to thinking differently. The transparent plastic cover interactively reveals the clear difference of the fund, using familiar financial symbols to identify key sections throughout the book and function as coding devices on each spread to guide the reader. The traditional Japanese binding combines with modern materials to represent the firm’s careful due diligence in evaluating new technology investments. Bold, conceptual chapter openers and red-bordered case studies showcase fund strategies.
The design strategy of creating a book whose content and form reflect DCM’s innovative investment approach succeeded in differentiating the company and enabling the fund to sell out with committed investors faster than any of the firm’s previous funds.
Design Name: Heath Ceramic Book
Designer: Adam Brodsley and Eric Heiman
Company: Volume
Award: Spark!
Notes: Durable, honest, and handsome, Heath ceramics are design icons. Much collected, these signature tableware and tiles are still made according to the artisanal tradition that Edith Heath conceived in the mid-1940s, when she founded the company—it is one of the few remaining mid-century American potteries—in Sausalito, California. Now the remarkable history, legacy, and craft of these ceramics, as well as the story of the woman who created them, are told for the first time in word and hundreds of archival and newly commissioned images in this lovely book.
Design Name: Readymade Book
Designer: Adam Brodsley and Eric Heiman
Company: Volume
Award: Spark!
Notes: Written by the cofounders of ReadyMade magazine, this is a book of all original material that revolves around the reuse of six building materials—paper, plastic, wood, metal, glass and fabric. This hybrid of how-to, editorial and historical content yielded a design that is simultaneously smart and fun, structured yet chaotic, sophisticated yet accessible. In the spirit of ReadyMade’s reuse ethos, the book itself is a reusable object, with the spine serving as a ruler—inches on the front cover, centimeters on the back.
Next--Click Here for Award Winners, Page Two
Featuring the design categories of:
5. Architecture and Interiors
6. Digital
7. Product/Industrial
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