Design Type:  Building Architecture

Designer:  Isay Weinfeld

We believe that in a commercial venue, a project must always be developed to enhance the product, its in-store merchandising, and its sales. There are, undoubtedly, innumerable ways to achieve this goal, and probably the nature of each approach is what distinguishes each project. We, in particular, strive for solutions that will allow customers to experience the product as comfortably as possible. In the case of Livraria da Vila, such comfort is translated into the composition of low-ceiling spaces, dark tones, indirect lightning and infinite shelves – in careful disarray – covering all walls to the ceiling. Whichever direction one looks at, there are books, and an unpretentious feel, reminding that of used-book stores, making customers at ease to browse the shelves for the books they want, to leaf through or even read them in the couches and easy chairs scattered around the multiple stories. The pivoting window-shelf-doors and the voids connecting one floor to the next, are other project elements that, unexpected, invite customers to enter and explore the store and its various spaces.